Creating Employer Brand

Customer Participation in Creating Site Brand Loyalty

This article explores the development of an e-business marketing model that capitalizes on customer participation and the likely consequences of such efforts, principally site brand loyalty. A conceptual model illustrates how consumers’ goals in visiting a website (task or experiential) affect their propensity to be site brand loyal and how characteristics of the site, including personalization...

Creating a Green Brand for Competative Distinction

Employer Brand Model based on Social Responsibility in National Iranian South Oil Company (NISOC)

The purpose of this article is to design an employer brand model on social responsibility in National Iranian South Oil Company (NISOC). The present study was applied in terms of purpose and in terms of data collection method, it was descriptive exploratory and mixed type. In this study, in-depth interviews were conducted with 15 specialists and experts of the NISOC.Then, using the hierarchical...

Creating Brand New Beginnings: One Story of Women’s Organizing

T he Women’s Empowerment Project (WEP) was created by the Chicago Coalition for the Homeless (CCH). Its goal is to empower women who are homeless to advocate for their right to decent and affordable housing, child care, and livable wage jobs. Critical to these efforts was the acquisition and development of an abandoned building on Chicago’s South Side: the Brand New Beginnings Project (BNB)1, a...

Employee Value Proposition Leading to Employer Brand: the Indian Organizations Outlook

An Employee Value Proposition (EVP) is the one of a kind arrangement of benefits an employee gets consequently for the skills, capabilities and experience they convey to an organization. An EVP is about characterizing the substance of your organization and how it is special and what it remains for. Employer brand is a mind boggling and particular mix of promises, opportunities and experience of...